Case Study

Australian Red Cross

According to Belinda Barnier, Senior Executive, Workplace Giving at Australian Red Cross, "Workplace Giving is the jewel in the crown of fundraising. I make this claim because of the recurring nature of donations and the minimal administration associated with pre-tax payroll giving. As a recipient charity, Red Cross staff resources are freed up to provide meaningful engagement with donors and workplaces. It allows Red Cross to focus on delivering services to those in need, rather than chasing funds. It is the most cost effective fundraising activity within Red Cross."

By developing a reliable, recurring source of funding, Red Cross has been able to refine business practices and work towards a more secure funding environment.

The support of Employer Matched Donations is a motivating and empowering element of Workplace Giving, as employees feel acknowledged and respected as donors, fostering a sense of workplace community.
Red Cross is actively building relationships with its donors and workplaces so they can share the challenges and the rewards of collaborative partnerships.

Belinda adds, "The facilitation and guidance offered by CAF is vital to the success of our Workplace Payroll Giving program; donations are provided in a consistent and transparent manner and donor details are supplied to build support engagement activities."

The donations received via Workplace Giving enable Red Cross to build capacity and preparedness for natural disasters, reduce the affects of social dislocation and bring families together who are parted due to migration and conflict.