Cutting Edge Post is a privately owned Queensland company that provides marketing, advertising and post production services to state and national clients. It has a combined workforce of 90 people comprised of 50 full time staff and 40 contractors.

A staff member became aware of Payroll Giving after contributing to Amnesty International via a credit card and was seeking a more sustainable way of contributing. After approaching the Directors and being given their support to introduce the program into Cutting Edge this staff member drafted a marketing plan to get as many employees as possible on board.

• Initial email to all staff about general philanthropy.
• Identify employees currently supporting their community.
• Personal letter from Directors endorsing the program and encouraging staff to take part.
• Identify key staff (Staff Champions) - spoke individually to them about the benefits of Payroll Giving.
• Personalised the message to individuals taking the light-hearted approach.
• Director emailed all employees his personal story about giving and how it made him feel good to be making a difference.
• Reply to all questions in a positive way.
• Write to part time employees and contractors advising them of the initial success of the program, inviting them to take part.
• Director to write to staff regarding Pre-tax announcement. Personal approach to current donors offering them the option to switch to Pre-tax and raise their donation.
• Approach to Directors to match Christmas donations.
• Announce company 'Christmas' matching and encourage employees to increase donations or commence contributing.
  Encourage the company to continue matching funds.