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    Case StudiesCase Studies

    Payroll Giving - QLD Dept of Housing

    Name of Entity Queensland Department of Housing
    Background


    The Public Service Commissioner advised all Queensland State Government Departments that the Premier and Minister for Trade, the Honourable Peter Beattie MP, supported all objectives of the Give As You Earn program administered by CAF (Charities Aid Foundation).

    Departments have the opportunity to participate via payroll deductions so that employees can support community groups and projects of their choice.

    The Public Service Commissioner further advised that implementation of the program in departments was at the sole discretion of Chief Executives but should follow these principles:

    the program is to be a non-exclusive arrangement and cost neutral to Government
    participation by employees is on a completely voluntary and individual basis.

    The Give As You Earn program aims to build relationships between employers, employees, not-for-profit community organisations and the community by offering employees a universal workplace payroll deduction program using a centralised coordinating body, CAF Australia.

    In effect, CAF Australia acts as a clearing house for up to 40,000 registered deductible gift recipients and as such does not represent or endorse one not-for-profit organisation over another.

    Linda Apelt, Director-General, Queensland Department of Housing, wrote to CAF Australia in February 2001 providing support of the Give As You Earn program and stated that the Department would implement the program.

    The Queensland Department of Housing implemented the Give As You Earn program to its employees with the official launch held between 9 and 13 September 2002.

    This case study provides details on how the Queensland Department of Housing communicated the Give As You Earn program to over 1,300 employees to generate interest and participation

    Strategy

    The key communication challenges - Ensuring all departmental employees:

    • were aware of the program; and
    • were able to easily access information on the program.

    The strategy

    • Official launch of the program.
    • Key messages were used in all Queensland Department of Housing promotional material.
    • A departmental Intranet site was created providing information on the program including donor forms and details on how employees could contribute.
    • Emails were sent to all employees to provide updated information.
      Messages are placed on the Intranet and in electronic pay slips to reminding employees of the program.
      Articles are placed in employee newsletters.
    • Information packs with copies of donor forms were provided to Service Areas to give to interested employees.
    • Posters were distributed throughout employee work areas.
    • Updated advice was provided to staff on the new pre-tax incentive option.
      Information is provided to new employees via the Department's induction kit and orientation training.

     
    Results
    • All Queensland Department of Housing employees were given easy access to information and donor forms should they wish to participate.
    • Since September 2002, employees continue to contribute to the program.

    The evaluation

    • Take up rate of program by employees.
      Intranet site statistics are regularly monitored.
    • Feedback is encouraged and contact details provided on the Intranet site.

     
    Ongoing
    • Information is maintained on the Department's Intranet site and provided to employees via articles in employee newsletters, all staff emails and electronic payslips.
    • Tax invoices and statements are distributed to contributing employees at the end of the financial year.
    • CAF Australia conducts annual audits of the program in conjunction with the Queensland Department of Housing to ensure the Give As You Earn program is running successfully.
    Copyright 2005 CAF