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Research - understanding giving

At CAF we are known for our research – it informs decisions. We provide analysis and information on the charitable sector for donors, beneficiaries, policy-makers, decision-makers and journalists internationally.

‘The Giving Business' Creating successful payroll giving programs, March 2009

Companies with payroll giving programs were very positive about the benefits. 71% stated that it enabled employees to engage with the community and make a difference; 63% said it was an efficient way to support the community and 56% believed it reinforced the business' positioning as a good corporate citizen.

‘The Giving Business' Tips for setting up a payroll giving program, March 2009

Ten simple ways to boost your payroll giving program performance.

‘PassionPeople’ - Cavill + Co, Oct 2007

The results are clear – getting employees involved in causes does positively impact their sense of pride & motivation. And most importantly for companies – spending millions on recruitment and re-training – it positively impacts employer choice and retention.

‘Passion People’ found employees strongly believed companies should support causes and charities, with 78% disagreeing with the statement that it was not the job of businesses to involve themselves in the community.

A company’s reputation for supporting charities can positively impact Employer of Choice. Almost half the respondents (48%) said they would seek out employment opportunities at a company that had a reputation for supporting causes/charities with 41% saying that they’d even taken a job that paid less if it provided the chance to make a difference to the community.

‘Giving Australia’ Research on Philanthropy in Australia Preliminary Findings, Oct 2005

Resistance to workplace giving by many businesses was found - they saw it as another layer of costly & time consuming administration in their organisation. (Through CAF this is not the case)

In successfully implementing workplace payroll giving, it was believed important to empower staff in decision making and to roll out the program at a branch grass-roots level.

Overall people saw collecting receipts as time consuming and trivial. (Not required with workplace payroll giving)

Givers like workplace opportunities for giving time or money for the convenience of it and the social interaction it affords.

‘PassionPeople’ - Cavill + Co, May 2004

82% of respondents would rather work for a company that has supported, and was involved in, community causes.

41% said they would take a job that paid less if it provided a chance to make a difference to the community.

Employees’ want to be involved in choice of charities or causes their company supported, with 76% saying they would like to be consulted.

87% of respondents said they would feel proud to work for a company that offered significant support to charities.

48% said they would seek out employment opportunities at a company that had a reputation for supporting causes.

Mori Polls - UK research company, 2004

51% of employees talk to friends and family about their employer’s behaviour. 82% of employees who are involved in their company’s CSR programs are likely to speak highly of their employer, compared to only 50% of those who are not aware of their company’s CSR programs.

‘Australians and Giving’ - Roy Morgan Research, July 02

24% believed that a percentage of everyone’s income should go to charities.

‘Heart & Sold’ consumers report - Cavill + Co, Sept 2001

In general, a quarter of the Australian population does not give money, time or fundraise for not-for-profit organisations.

51% of individuals asked would like to be involved in a payroll giving program.

75% of individuals asked would like money to go to local causes.

90% of individuals asked favour staff being involved in giving via ‘Matched Giving’ programs.

‘Eye on Australia’ - Grey Worldwide & Sweeny, June 2001

Consumers’ portrait of a successful company includes 87% saying it is a good place to work; 85% saying it gives back to the community; 70% saying it cares about people first and money second. Only 57% said has big profits – 25th on a list of 26 factors, just ahead of “aggressive”. 

Copyright 2005 CAF